An Interview with Timbaland, Executive Music Producer of ‘BE@RBRICK’

BRBX Media DJ (voiced by Timbaland) in "BE@RBRICK," now streaming on Apple TV+.

Truly, one of the most influential names in music over the past three decades, is Timbaland. For his incredible, ground-breaking work in R&B has given him longevity and success, and the influence in question since has shaped the sound of the genre and helped bring so many important albums to life. Currently, he serves as the Executive Music Producer of the Apple TV+ series, BE@RBRICK, and he even plays BRBX Media DJ on the show, and we had the distinct honor of sitting down with Timbaland to discuss his work on this amazing new series.

John Betancourt: What attracted you to this particular project?
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Timbaland: BE@RBRICK is all about self-expression, creativity, and breaking the mold—that’s my whole approach to music. When I saw how much heart was behind this project, I knew I had to be a part of it. It wasn’t just about making a soundtrack; it was about creating a whole world through sound.
 
John Betancourt: The show features some incredible music. How did you decide upon the tone and design of the show's music?

Timbaland: I wanted it to feel fresh, unexpected. BE@RBRICK is all about individuality, so the music had to reflect that. We mixed elements from hip-hop, electronic, funk, and orchestral sounds to create something that felt like a journey. Every beat, every note had to elevate the story and make you feel like you were inside this world.
 
John Betancourt: Family entertainment is moving in an incredible new direction right now, one full of depth and meaning. What does it mean to you to have your work be part of this important shift in the genre?

Timbaland: Man, this is the kind of storytelling we need. It’s not just about entertaining kids; it’s about inspiring them. If a young kid watches this and feels like they can be themselves, like they can create and express freely, then we did our job.
 
John Betancourt: What are you most excited for audiences to experience from a music standpoint when they settle in to watch it?

Timbaland: I can’t wait for people to hear how the music moves with the story. Every track was crafted to pull you into the emotions of the moment. Some tracks will get you hyped, some will make you reflect. That’s the power of music in storytelling.
 
John Betancourt: What are you most proud of when it comes to what you've accomplished in season one of the show?

Timbaland: I’m proud that we created something real. The music isn’t just background noise; it’s a character in itself. It speaks, it moves, it inspires. That’s what I set out to do.

This interview has been lightly edited and condensed for clarity.